CÙ AWARDED ONE OF A KIND ACCOUNT
By Adnews Staff
Toronto-based marketing communications agency CÙ has added a one of a kind account to its roster, having won a media relations contract for the One of a Kind Craft Shows. The agency will handle all media and public relations for the consumer craft shows held twice a year. CÙ won the contract following a review of an unknown number of agencies. The incumbent on the account was Holmes Creative Communications of Toronto. CÙ's duties relating to the winter and spring shows include pre-show media relations, on-site media event management and post-show follow-up. Communication materials will be designed to increase awareness about what's new for the shows while fostering the event's reputation for displaying high quality and unique items. The winter show takes place November 23 through December 3 at the National Trade Centre in Toronto. The spring show runs for six days towards the end of March and into early April.