HARRY SPORTING ZEGNA LINE
By Adnews Staff
Toronto-based men's retailer Harry Rosen is supporting the Canadian launch of the new Zegna Sport line collection with a series of events and an outdoor billboard campaign. Wednesday September 6, at its flagship store on Bloor Street West in Toronto, Harry Rosen will be hosting an outdoor fashion show complete with a runway down Bloor Street. Trampoline athletes will be performing an aerial fashion show and rock climbers, dressed in outfits from the Fall collection, will be climbing a special wall that will be erected as well as be seen rappelling off the front of the building. Marital arts athletes and tai chi artists will also be seen working out in the store's windows. The launch event outdoor ad campaign is running in Toronto and Vancouver. The campaign, created by Martin Jacobs of London, England, is scheduled to run until the end of the year.