WI-LAN ACCESSES GPC'S HIGH TECH PRACTICE
By Adnews Staff
Wi-LAN has turned to GPC Communications, both of Calgary, for its public relations needs. The developer of wireless data communications products and technology appointed GPC its PR agency-of-record following a competitive pitch with an unconfirmed number of agencies. Previously the account was handled by a U.S.-based agency. GPC's High Tech practice will be handling the account, providing public relations activities for Wi-LAN in Canada, the U.S. and European markets. Shauna MacDonald, GPC's High Tech practice leader, said the account win is "very significant due to Calgary's emerging status as the 'wireless valley'."
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