NISSAN ROLLS OUT THE SLEEPING BAG AND SETS UP THE TENT
By Adnews Staff
Nissan Canada Inc. of Mississauga, Ontario is going to camp. Returning for a second year, Camp Pathfinder invites Nissan Pathfinder, Xterra and truck owners to a weekend event of "off-roading," training, safety education and gourmet dining. The closed environment with professional instructors allows Nissan to provide vehicle owners with the training and knowledge to go off-roading safely and properly, while also helping owners appreciate and enjoy the 4x4 experience, said Olga Romero-Marshall, account director at TBWA Chiat/Day of Toronto. Camp Pathfinder is being promoted through a direct mail campaign, including an invitation package with customized invitations and POS materials in dealerships. Event management company Desparado Marketing of Toronto assists Nissan in running the event. Currently Camp Pathfinder events are held in Ontario and Quebec. Plans to expand the event elsewhere are being considered.