BANNERS ADS CLICK WITH KIDS 2-12
By Adnews Staff
A Reuters article on the results on a Nielsen/NetRatings research report says kids two to 12 years of age click on web banner ads more than any other age group, while teens 12 to 17 years of age, who have more money to spend, click at a lower rate than any other age group. The report found younger kids averaged a click rate of 0.87 percent in June compared with an average click rate for the overall Internet audience of 0.45 percent. The average click rate for teenagers was 0.19, the report said. In the article, Nielsen/NetRatings said that, despite the low click rate, teens click on ads that target their interests or offer free goods or useful information. Kate Maddox, director of Internet advertising strategies at NetRatings, said online marketers can still reach teens by creating campaigns that target their special needs.