GOOD HUMOR BREYERS DEBUTS WEB SITE WITH WIN FOR LIFE CONTEST
By Adnews Staff
Good Humor Breyers of Oakville, Ontario is promoting the launch of its Canadian Web site at <http://www.breyersicecream.com> with a "Win Breyers for Life" sweepstakes. Between August 1 and October 31, any Canadian resident who visits the site can enter to win the grand prize of 750 coupons for 2L tubs of ice cream. Chris Greenfield, marketing manager of packaged ice cream at Good Humor Breyers, said that the winner also has the option of taking a fewer number of coupons and a cash equivalent. Breyersicecream.com features recipes, games, commercials and screen savers. The site, created by Build Interactive Inc. of London, Ontario, and its supporting sweepstakes are being promoted with banner ads on Canadian Internet sites including YTV.com, Chatelaine.com, LifeNetwork.com, CanadianLiving.com and Toronto.com. Breyers is also holding sampling programs at events in the Toronto region throughout August and September.