FUJI CLICKS WITH AMMIRATI PURIS
By Adnews Staff
Fuji Photo Film Canada, based in Mississauga, Ontario, will develop a relationship with Ammirati Puris, having named that Toronto-based advertising agency its new AOR. Ammirati had been shortlisted for the account with Bensimon Byrne D'Arcy and Grey Canada. Fuji began an agency review in April after parting ways with incumbent Doner Canada, which had handled Fuji's creative and media accounts since 1995. As agency-of-record, Ammirati will be responsible for strategic and creative planning as well as media planning and buying on a national level. The review was conducted through the Institute of Canadian Advertising. Public relations for Fuji are handled by Apex Public Relations of Toronto.
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