FRUIT-AND-FLOWERS HAIR CARE LINE GETS AD PUSH
By Adnews Staff
Toronto-based Alberto-Culver Canada is launching a print and transit campaign on Dec. 1 to publicize a new line of shampoos and conditioners that come from the garden. Sold under the Alberto VO5 Naturals label, these products are made with extracts of fruits, flowers, wild thyme, balsam and jojoba. They were introduced to the Canadian market at the end of the summer and in the United States a short while later. The four fragrances are Tropical Dreams, Fruitsation, Vanilla Blossom and Fresh Botanical. Toronto agency Ambrose Carr Linton Kelly created the ad campaign.
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