CLAIBORNE SELECTS TWO AGENCIES
By Adnews Staff
Liz Claiborne of New York named two agencies last week to handle its account in the U.S. Gotham Inc. of New York was given the Liz Claiborne and Elisabeth brands of apparel and accessories. Arnold Fortuna Lawner & Cabot of Boston won Claiborne's cosmetics and fragrances account. Claiborne does not currently advertise in Canada, relying on spillover. If eventually that doesn't seem to be working, Claiborne may consider advertising in Canada. Spokesperson Jane Randal told Adnews in an earlier interview that the company had no idea whether it would use the U.S. agencies or a Canadian one if it were to advertise in Canadian media.
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