HIGH ROAD ADDS WYSDOM TO ROSTER
By Adnews Staff
High Road Communications of Toronto has been selected to provide North American public relations services to Wysdom Inc. of Richmond Hill, Ontario. Wysdom is a wireless Internet solutions provider that allows e-businesses to extend their reach from desktop to mobile customers. The company initially chose a U.S.-based firm to handle the account following an agency competition, but after working briefly with the U.S. shop, Wysdom was essentially not getting what they wanted and turned to High Road to handle the account. Beginning immediately, High Road will be responsible for increasing awareness of Wysdom and the services it offers to analyst, consumers and the media. Wysdom is the second account win announcement from High Road in the past two days. Yesterday the agency announced it added the public relations agency-of-record title for Toronto-based Workbrain to its client roster, handling that account on a North American basis as well.