LANYON PHILLIPS TO MAKE-OVER ATC TECHNOLOGIES
By Adnews Staff
Vancouver-based communications agency Lanyon Phillips Communications Inc. has been hired by ATC Technologies, also of Vancouver, for a branding and corporate image assignment. LPC won the business over an unconfirmed number of agencies. The agency will be responsible for creating a new brand identity for ATC as it moves through a transition from being an automotive diagnostic software company to being an application service provider. LPC's assignment includes two phases, said John Goodwin, chairman and CEO of ATC. The first is to reposition the company with a new brand identity and re-designed corporate Web site. The second is to develop a brand for the company's vertical portal, autoWebtech, currently under development and scheduled to launch early next year.