SHERWAY GARDENS ASKING "WHAT KIND OF SHOPPER YOU WANT TO BE"
By Adnews Staff
A new radio campaign for Sherway Gardens Shopping Centre in Toronto is targeting women in the 25-49 year age group, asking the question "What kind of shopper do you want to be?" The campaign, Megan Johnson, marketing manager for Sherway Gardens explained, is designed to recognize that the Sherway shopper is different with a busy, interesting lifestyle. One radio spot explains "Even though she knows she's not suppose to, she spends four hours beating the pants off her most important client at a round of golf." The radio spots are being supported with transit shelter advertising in the Oakville, Mississauga and Toronto markets, outdoor advertising along Toronto's Gardiner Expressway, in-mall signage and a print ad in the May/June issue of Toronto Life magazine. The campaign, created by The BrainStorm Group of Toronto, runs until mid-June.