HOSTESS FRITO-LAY CELEBRATING TENTH ANNIVERSARY OF SIMPSONS
By Adnews Staff
Hostess Frito-Lay, based in Mississauga, Ontario, is sending 20 Canadians to the Global Simpsons FanFest Weekend Celebration in Hollywood this October as part of a year long celebration honoring The Simpsons' tenth anniversary. Consumers can enter in-stores at Dorito's and Lay's displays or by logging on to . The potato chip manufacturer, whose brands include Dorito's, Lay's Cheetos, Ruffles and Tostitos, is supporting the promotion with in-store materials at 48,000 locations across Canada and 30-second television commercials running on Global TV. The promotion and supporting materials were created by Capital C of Toronto. The television spots were produced by Global. Hostess Frito-Lay will also be giving away instant-win cash prizes and Simpsons' collectible stickers in specially marked bags of Dorito's and Lay's potato chips. Hostess, along with its sister company, Pepsi Cola Canada, are the only promotional property holders of the animated series in Canada.
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