PYDEA PROMOTING KOREAN GAME EXPO
By Adnews Staff
Toronto-based Pydea Inc. will be handling the North American public relations activities for the Republic of Korea's GAMEX 2000 conference and expo. The agency is working with Synergy Communications of Seoul on the assignment. GAMEX 2000 is the first software game conference to be held in the Republic of Korea. The event is being organized by the government's ministries of Culture and Tourism, Information and Technology and Commerce, Industry and Energy. Pydea will be launching a public and media relations campaign targeting media in the gaming and technology industries. GAMEX 2000 runs from May 1 to 7, 2000 at the Yoido Convention Center. PR activities from Pydea are scheduled to run until the beginning of June, in part to promote the conference as well as to promote Korea's technology infrastructure.