PHILLIPS POURS PRODUCT LAUNCH ASSIGNMENT INTO HOLMES & LEE
By Adnews Staff
Phillips Beverage Company of Minneapolis, Minnesota has appointed Toronto-based Holmes & Lee to handle a new product launch for the company. The assignment follows an agency review that included a unconfirmed number of Canadian and U.S. agencies. Details regarding the product launch including category, target markets or timing were not disclosed. Holmes & Lee will be responsible for finalizing package design and completing strategic and creative development.
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