INDIGO NAMES AOR
By Adnews Staff
Toronto-based Indigo Books Music & More has concluded an agency review it began in January with the appointment of Toronto-based Vickers & Benson Advertising as the retailer's new advertising agency-of-record. V&B will be drawing on Indigo's "Blue Your Mind" campaign launched last summer to build awareness across Canada. The campaign was created by Indigo's former agency Sharpe Blackmore Saffer. V & B joins the agency roster of Indigo which currently includes: The Media Company, which handles media planning and buying for Indigo and Media Profile, which handles the company's public relations activities.
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