PETRO-CANADA LUBRICANTS PIT STOPS AT GOODMAN COMMUNICATIONS
By Adnews Staff
Petro-Canada Lubricants of Mississauga, Ontario has pulled into Toronto-based Goodman Communications, appointing it public relations agency-of-record. Goodman won the account in a competition with two additional unnamed agencies. Petro-Canada Lubricants is a division of Calgary-based Petro-Canada Inc. which manufacturers a line of lubricants, specialty fluids and greases for its service stations, distributors and private label brands. Goodman will be responsible for managing Petro-Canada Lubricants' public relations and event management/marketing in Canada, the United States and Europe. Work has also already begun on a full business-to-business program including media relations, product launches, conference coordination and association management services.