KELLOGG CANADA DRAFTS TONY'S TIGER TEAM
By Adnews Staff
Toronto-based Kellogg Canada is teaming up with Toronto Raptor Vince Carter in a new promotion that will give kids a chance to become a 2000 "Rep" for Tony's Team Tiger, an interactive program Kellogg launched last fall in support of young Canadian athletes. The promotion give kids a chance to be featured in a Kellogg's Frosted Flakes commercial, on boxes of the cereal or on a collector card. Details are being promoted on inserts found in specially marked boxes of Frosted Flakes and online at <http://www.team-tiger.com>. A new spot, running in English and French across Canada, is also supporting the new promotion. To enter, kids send in their tips on how to "Eat Right, Practice Hard and Do Their Best" with two recent pictures and the Tony's Team Tiger official entry form by April 28, 2000. A random draw will pick two kids to appear in the next Frosted Flakes commercial, two kids to appear on packages of Frosted Flakes cereal and twelve kids to appear on collector cards found in specially marked boxes. An additional 150 kids will be featured in a 2000/2001 activity planner and on the Team Tiger Web site. Advertising for Kellogg Canada is done by Leo Burnett Co. Ltd. of Toronto.