FOSTER'S POURS IT ON AT GRAND PRIX
By Adnews Staff
Foster's Brewing Group Ltd. of Victoria, Australia has inked a ten-year sponsorship agreement for Grand Prix auto racing worldwide. Under the terms of the deal, Foster's will expand its existing signage and pouring rights coverage at Grand Prix races around the world. The brewer will also take over the naming rights to the British Grand Prix, the most-watched Formula 1 race, expected to draw 600 million viewers this year. "There is no sport in the world today which can claim to be more truly global than Formula 1 Grand Prix Racing," said Foster's president and CEO Ted Kunkel. "Foster's, which is the world's fastest-growing international beer brand, has always been a great partner for this sport. With this new agreement, we are acknowledging that the Grand Prix relationship also delivers the magnitude of global audiences and positive brand associations we expect from a sponsorship investment."