THE GREAT CANADIAN BAGEL RELAXING BY THE FIRE
By Adnews Staff
The Great Canadian Bagel has launched a new in-store environment designed to offer customers a place to unwind during their busy day. The Mississauga, Ontario-based bagel chain has opened its first Cafe & Bakery which features a living room environment including big, soft chairs, a working fireplace and murals on the walls. According to the chain, the new Cafe & Bakery is a tribute to today's on-the-go customer. The company plans on adding 15 additional such locations by the end of the year as well as renovate and/or upgrade a number of existing locations. The launch of the first Cafe & Bakery was supported with print advertising and a direct mail campaign from Insight Design of Burlington, Ontario and public relations activities from Strategic Objectives of Toronto. "To accommodate our customer's busy lifestyles, we have completely reconceived The Great Canadian Bagel environment to create a comfortable atmosphere where our customer's can escape to and enjoy the comforts of home - away from home," Brian Leon, president and CEO explained. Marketing and promotional support for additional Cafe & Bakery locations will be done on a local level through print advertising and direct mail campaigns.