SWISS CHALET, LABATT, FAMOUS PLAYERS ROLL OUT RED CARPET
By Adnews Staff
Swiss Chalet has teamed up with Labatt Breweries and Famous Players for an "Everyone's a Star" contest. The promotion, which launched February 20th, is running at all Swiss Chalet locations across Canada until April 30th. Scratch cards, available in Swiss Chalet dining rooms, allows consumers to win instant prizes including a grand prize trip to Hollywood to attend a movie premier. In addition, ballot boxes located in the restaurants give customers the chance to win a second trip. To promote "Everyone's a Star", national television, radio, outdoor and print advertising from Swiss Chalet's agency Ambrose Carr Linton Carroll and Labatt's promotional agency Echo Advertising will be supported with in-restaurant materials. Swiss Chalet is owned and operated by Cara Operations Ltd. of Mississauga, Ontario. Public relations for Cara are handled by Strategic Objectives of Toronto.