3NET MEDIA SURFING WITH 24/7 CANADA
By Adnews Staff
Vancouver-based 3Net Media Inc. has appointed its first Web advertising representative: Toronto-based 24/7 Canada Inc. 24/7 will handle the entire banner-advertising inventory for 3Net Media's flagship online community Urbanwave.com (http://www.urbanwave.com). Owned and operated by 3Net Media, Urbanwave.com is designed to be an interactive online meeting place offering services such as free email, free instant messaging and chat rooms. 3Net Media director Ian MacLean explained that although Urbanwave.com is geared towards users throughout North America, the company has taken a "Canada first" approach in how it facilitates its content and marketing efforts. Targeting the 18-34 year age group, Urbanwave.com originally launched in September 1999 but was redesigned and relaunched in December.