MARC ANTHONY PROMOTING NEW HAIR CARE LINE
By Adnews Staff
Marc Anthony is taking hair to great lengths in a new campaign. The champion hair stylist and his team based in Woodbridge, Ontario are promoting a new line of hair care products called "Forever Long" that is customized to hair type and need and includes wheat protein to stimulate healthier hair growth. Sold at certain Shopper's Drug Mart, IDA and Guardian drug stores acoss the country, the line is being promoted with a new ad campaign created in-house. English and French print ads in women's magazines such as Chatelaine, Flare and Images are promoting the new line of shampoos, conditioners and lotions. PR for Marc Anthony is handled by APEX Public Relations of Toronto.
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