DELL CANADA COMPUTING WITH GOODMAN COMMUNICATIONS
By Adnews Staff
Toronto-based Dell Canada is computing all of its public relations needs through Goodman Communications after appointing the Toronto-based agency its agency-of-record. The appointment is effective immediately and ends Dell's relationship with incumbent Strategic Ampersand Inc. of Toronto. Susan Hershman, director, relationship marketing at Dell Canada would not reveal how many agencies competed for the account. The technology and telecommunications practice of Goodman will build a full-service communications program targeted at the corporate, public and consumer sectors. The program will include corporate communications, product launches, national media relations and strategic counsel services.
« Back Next »
Comments
blog comments powered by Disqus