CHFI FM98 GIVING AWAY $98,000 IN 2000
By Adnews Staff
Toronto radio station CHFI FM98 is bringing back its $98,000 give away contest first launched in 1998. The original was called the phrase that pays "I'm in the money" contest. This year, the grand prize give away contest was brought back for a second time with a slight variation. To enter the contest, listeners fill out a ballot appearing daily in the Toronto Sun and send it in. On April 13, CHFI's Bob Magee and Erin Davis will draw one name. That person will have ten minutes to call back to win. If that person does not call, another name will be drawn until there is a winner. The 2000 give away contest is being supported with on-air promo's and a television campaign, created in-house. The television spots feature Magee, Davis and former morning host Don Daynard making a special appearance.