BBC 4 CREATIVITY THINKING FOUR THIS HOLIDAY SEASON
By Adnews Staff
Montreal-based BBC 4 Creativity has launched a Christmas promotion surrounding the number 4. It chose four organizations to represent the four stages of life to give $4,000 to in the spirit of the holiday. The four organizations and the stages they represent are Relance-jeunes et familles (childhood), Le Garage des jeunes (adolescence), Bouffe-action de Rosemont (adulthood) and Les Loisirs therapeutiques Saint-Hubert (old age). In addition to the financial donations by BBC 4, the communications agency has created a Web site at <http://www.bbc4inc.com/hohoho>. A direct mail campaign to the agency's clients and suppliers invites all those interested in the promotion to visit the site to learn more about the four organizations and/or to make a contribution of their own. The promotion is also targeting other agencies and the general population. The site will be posted until January 31, 2000, when the promotion is scheduled to end.