FUTURE SHOP MAKES ITS ONLINE PRESENCE KNOWN
By Adnews Staff
Future Shop of Burnaby, British Columbia is making its online presence at <http:www.futureshop.ca> known. The consumer electronics and computer retailer has recently signed agreements with AOL Canada, Sympatico, thestar.com, canada.com canoe.com, @home.com, norstarmall.ca and globeandmail.com to feature futureshop.ca on their sites. "Our online marketing strategy includes Canadian news providers, search engines and destination portals," said futureshop.ca's group marketing manager Vida Morkunas. According to Future Shop, the creation of links between sites that appeal to the same consumer group, increases the retailer's ability to target its marketing efforts online. The retailer currently operates 83 brick and mortar stores across Canada. Advertising for Future Shop is done by Doner Canada of Toronto. PR for Future Shop is handled by Shandwick Canada of Toronto.