MOLSON RINGS IN NEW YEAR WITH 2000 MEGA TICKET
By Adnews Staff
Montreal-based Molson Canada is going to ring in the new millennium by giving away 2,000 NHL tickets to one guest at its Molson Canadian Millennium Gala New Year's Eve at the Hockey Hall of Fame in Toronto. The brewery's millennium promotion began October 25 when scratch tickets were placed in specially-marked cases of Molson Canadian and Molson Canadian Ice beer. The scratch tickets will award forty winners a trip to Molson's Millennium Gala for them and nine guests each. In addition, beer drinkers can win other prizes including hockey tickets and team jerseys. One guest at the New Year's Eve gala will go home with the Molson Canada Mega Ticket which, in honor of the millennium, includes 2000 NHL tickets for games played by the winner's local hockey team. Molson is supporting its millennium promotion with television, radio and print advertising and special case designs featuring Canucks, Oilers, Flames, Leafs and Senators graphics and OHL, WHL and Hockey Hall of Fame designs. Advertising for Molson Canadian is done by Encore Encore Strategic Marketing of Toronto. PR for Molson is handled by Thornley Fallis Communications, also of Toronto.