WRIGLEY AND HEALTH WATCH LAUNCH AIDS PREVENTION CAMPAIGN
By Adnews Staff
Health Watch Information and Promotional Service of Brooklyn, New York, in partnership with the WM. Wrigley Jr. Company of Chicago, has launched a year long campaign in support of the prevention of HIV/AIDS. The television and radio campaign, created by BBDO Chicago, includes a public service announcement targeting African-Americans and Latinos. The campaign is targeted at adult minorities who are at high risk of contracting HIV/AIDS. The 30-second commercial will air on the BET network as well as on television programs with a large African-American audience including NY Undercover, Soul Train, In the House and Parenthood. The 30-second English and Spanish radio spot, called "Slamming Doors", is scheduled to air on radio stations in the top 10 Latino and top 24 African-American markets. The campaign is the second phase of Wrigley's association with Health Watch. The company committed $6 million over five years to create the PSA's and purchase air time to run them. Phase one took place during the past two years and was targeted at minority teens. It consisted of television and radio spots on the subjects of violence, teen pregnancy and HIV/AIDS prevention.