BIG ROCK BREWERY ANNOUNCES MARKETING CHANGE
By Adnews Staff
Big Rock Brewery of Calgary has announced a new working relationship with its advertising agency Parallel. Effective immediately Janine Calb, manager, marketing and communications with Big Rock, will join the Parallel team and begin managing the Bid Rock Brewery account. According to Big Rock, the shift is part of a new marketing relationship recently created between the two companies. "This move will further cement the relationship between our two companies and will build on the successes we have encountered since the partnership began with Big Rock's new image campaign last October," Big Rock's chairman and chief executive officer Ed McNally said. Big Rock Brewery is a North American premier craft brewer founded in 1984. Parallel won the Big Rock Brewery account in a competition with two other agencies in July 1998.