CINEPLEX ODEON OPENING A THEATRE NEAR YOU
By Adnews Staff
Cineplex Odeon Corporation of Toronto intends to bring an entertaining experience to a theatre near you as a result of its recently-announced Canadian expansion plans. Included in the strategy is the introduction of a new theatre design. The twelve new "entertainment destinations" to be built will feature VIP lounges, dessert shops and frozen dessert counters, cafes and seating areas, Cinescape entertainment centres, hot food kiosks, automated ticketing machines, birthday party rooms, stadium seating, cup holders, wall-to-wall curved screens and THX and digital sound. Construction has begun or is going to begin soon for the 12 new cinemas in Ontario, Alberta, British Columbia and Quebec. Cineplex Odeon Corporation is a Loews Cineplex Entertainment company, operating cinemas and food service concessions in six Canadian provinces. Advertising for Cineplex is done by Vickers & Benson of Toronto. PR is handled by Environics Communications, also of Toronto.