THE GINGKO GROUP CALLING B-I-N-G-O
By Adnews Staff
The Gingko Group Ltd. of Toronto is playing a new game with the launch of four new radio commercials for the Ontario Lottery Corporation's SuperStar Bingo. The new spots feature the tagline: "Bigger. Better. Bingo." and target both core and infrequent players. The commercials are 23 seconds in length plus seven second promotional tags. The first promotion to take advantage of the seven second tag is called "Nashville Nights" and will air from June 18 to July 1. SuperStar Bingo links over 180 bingo halls across Ontario for a single nightly game. The Gingko Group Ltd. is the agency of record for the Ontario Lottery Corporation.
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