PLAYDIUM AND TBWA CHIAT/DAY WORKING TOGETHER
By Adnews Staff
Playdium Entertainment Corporation has named TBWA Chiat/Day its advertising agency-of-record. Both companies are based in Toronto. TBWA won the account after Playdium received proposals from 20 unnamed agencies. The agency will be responsible for developing all advertising, promotion and loyalty programs to support revenue and growth for existing Playdium locations and future sites planned to open in major Canadian markets. Currently Playdium is located in Mississauga, Ontario, and Burnaby, British Columbia. PR for Playdium is handled by Temple Scott Associates of Toronto.
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