DYLEX INTRODUCING NEW LABELS
By Adnews Staff
Dylex Ltd., of Toronto, has announced the launch of its new, brand name chain, "Labels". Four stores under the Labels banner are scheduled to open in the coming year with the first opening in August at Hyde Park
Gate on the Oakville/Mississauga border. Dylex already owns the BiWay and Tip Top chains and looked at its "internal resources in the creation of the newest addition to its retail family". The chain will feature branded, apparel for men, women and children, as well as giftware merchandise. The "Labels" brand will be headed up by Jeffery Sarfin, who will take on the role as executive vice president and general manager. He is joined by David Lazovik, who will be vice president. merchandising. Lazovik joins the new chain from Dylex's BiWay division. Harvey Zepp moves from Tip Top to vice president, operations for the new chain. Three additional stores will open in the Greater Toronto and Southwestern Ontario areas.