CCS WORKING WOLF GROUP
By Adnews Staff
The Canadian Cancer Society is working with Toronto-based advertising agency The Wolf Group. The advertising agency will handle the CCS's marketing communications account on a pro bono basis. The assignment includes re-evaluating all of the Canadian Cancer Society's current marketing components including visual identity, positioning and awareness campaigns. The CCS is a national community-based organization whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer.
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