NEW UPS ADS DELIVER
By Adnews Staff
UPS Canada of Mississauga, Ontario is letting businesses in Canada know it can deliver through the theme of its newest advertising campaign "Innovation that delivers". The theme is the basis of the campaign that debuts on television and radio starting today. "For businesses that are not familiar with UPS there is a whole side of the company that is not apparent when you see our brown package cars on the street," UPS Canada's director of marketing and public relations, Joe Tavares said in a release. The new campaign, created by Ammirati Puris/Lintas of Toronto, was designed to appeal to both the emotional and rational sides of Canadian businesses. The campaign includes television and radio advertising that will appear in Toronto, Vancouver, Calgary and Montreal in both English and French. The television spots show UPS's ability to adapt to any environment to get the job done right. The radio spots include the creative appeal seen in the television spots and target businesses' rational side. A print media campaign is expected to begin soon. UPS is an express courier and package delivery company and serves more than 200 countries and territories around the world.