CLUB MONACO HAS ALL THE ESSENTIALS
By Adnews Staff
Club Monaco of Toronto has all the essentials in one essential store. The clothing retailer has opened its largest Club Monaco Essential store in Les Cours Mont-Royal, in Montreal. The 4,500 square foot store opened its doors for the first time yesterday and will offer a select assortment of items for both personal wear and the home. Club Monaco launched its Essentials (known as Everyday in English) line last year and recently announced an expansion of the line to include furniture. Although furniture will not be available at the Mont-Royal location, home items including glass, tableware, linens, bathroom and kitchen accessories, as well as clothing for both men and women will be available. Promotion of the new store was done through a poster campaign and using point-of-purchase materials. Advertising for Club Monaco is done in-house.