LAND ROVER AND BMW DRIVE TOGETHER
By Adnews Staff
Land Rover Canada Inc. of Mississagua, Ontario and BMW Canada Inc. of Whitby, Ontario have announced they have joined forces. "The integration, which builds on the BMW AG acquisition of the Rover Group in 1994, is simply an evolution in the BMW Group's Canadian operations," BMW Canadian operations, president and CEO, Hendrik von Kuenheim said in a release. As part of the integration, Land Rover Canada will be relocating to BMW's facilities in Whitby this spring. Formerly a subsidiary of Land Rover North America Inc., Land Rover Canada Inc. is now a division of BMW Canada. With the addition of Land Rover Canada as a division, BMW Canada Inc. is now represented by a network of 46 automobiles and 12 motorcycle retailers across the country. Advertising for Land Rover Canada Inc. was done by Holmes & Lee of Toronto but as part of the integration, BMW's agency The Cundari Group Ltd. of Toronto will assume the account.