AXIMITH IS STARTING ITS ENGINE
By Adnews Staff
Axmith McIntyre Wicht of Toronto is reviving up its engine after winning The Racing Network, a 24-hour satellite television network launching in March across North America. AMW won the assignment without a review. TRN approached the agency in November after visiting AMW's Web site and being impressed with the agency's work. The agency has since developed the TRN logo, pre-launch collateral materials and a print advertising campaign breaking this week in magazines across the continent.
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