CINEPLEX TO UNVEIL NEWEST THEATRE
By Adnews Staff
Toronto-based Cineplex Odeon Corp. will open its newest theatre in Brampton, Ont. later this week. Called the Grande at Orion Gate, the theatre will be 42,000 square foot theatre, will feature 10 screens, stadium seating, wall-to-wall screens, rocker seats and the capability to play all major digital sound formats. The theatre will be promoted using newspaper ads, as well as transit shelter ads and interior bus ads around the Brampton area. Advertising for Cineplex is handled by Vickers & Benson Advertising of Toronto. PR is done by Environics Communications of Toronto. This week, Cineplex is celebrating the new theatre with various events including a fund-raiser where high schools can donate ticket sales to their charities of choice and a family day which features an afternoon of family movies, popcorn and soft drinks for free. The grand opening next Friday will give moviegoers a chance to win a trip for two to Orlando, Florida. Cineplex operates 132 theatres in six provinces.