GALLOP & GALLOP TO SELL AD SPACE ON BANK MACHINES
By Adnews Staff
Toronto-based Gallop & Gallop Advertising has teamed up with the Imperial Bank of Commerce to sell ad space on CIBC bank machines in retail locations. The machines are located in such retail outlets as 7-Eleven, Becker's, Mac's and Petro Canada. Advertisers can promote their wares in three ways: posters on the bank machines to reach retail traffic, on-screen text messages to reach bank machine users and receipt rolls, which will allow coupon distribution at point-of-purchase. The Ontario Lottery Corp. is the first advertiser to take advantage of the service.
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