CANADIAN TIRE TO SELL SONY PLAYSTATION EXCLUSIVELY
By Adnews Staff
Toronto-based Canadian Tire has put a new electronic game console on its store shelves just in time for Christmas. The company is now selling the Sony PlayStation game console and software at most of its 430 outlets across Canada. The retailer is promoting the console and game titles using flyers created in-house and TV ads handled by Doner Canada of Toronto. Radio ads may also be used. PR is done by Fleishman-Hillard of Toronto. Under the distribution deal between Canadian Tire and the Canadian office of Sony Computer Entertainment America, the retailer will not sell game consoles or software made by any other company such as Nintendo Corp. and Sega.
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