LRFC LOOKING FOR SPONSORS
By Adnews Staff
The Leukemia Research Fund of Canada is trying to raise $500,000 through corporate sponsorships. The organization has developed four sponsorship packages ranging in price from $5,000 to $150,000. The packages are: Platinum, Gold, Silver and Friends of LRFC. Sponsors could receive such things as title sponsorship of a major research grant, use of the LRFC logo in all their marketing efforts and recognition in the organization's annual reports and brochures. The packages were developed by NextMedia of Toronto. This is the second phase of a communications plan to raise awareness and funds for the LRFC. Last July, the LRFC launched an ad campaign using outdoor, transit, print, TV and radio ads created by the Chris Hughes Company of Toronto.