TORONTO LIFE TO OFFER STAND ALONE CITYGUIDES
By Adnews Staff
Toronto Life magazine will take its CityGuides out of the magazine next year and develop it into a separate publication. The digest-sized monthly publication will be polybagged with Toronto Life and will feature guides to the city. Topics will include: where to get good stuff cheap, fitness and wellness, real estate, restaurants, golf, homes, weekend getaways, wine, fashion, restaurant reviews, food and entertainment. Toronto Life will promote CityGuides using radio, print, outdoor and online ads created by Sharpe Blackmore Inc. of Toronto. The first issue of CityGuides will be available with the January 1999 issue of Toronto Life. Toronto Life has a circulation of 91,536 and is available via subscriptions and on newsstands. Until now, CityGuides was available as a pull-out section of Toronto Life.