ZELLERS MOVES INTO PUBLISHING BUSINESS
By Adnews Staff
Zellers Inc. of Brampton, Ont. has teamed up with Today's Parent Group of Toronto to launch a lifestyle magazine. Called Zellers Family, the magazine will be a magazine and a Zellers catalogue. It became available this week. Zellers Family's editorial will focus on parenting and lifestyle ideas such as family activities, home decorating, food and fashion. The rest of the publication will be a catalogue for Zellers. Zellers Family will have a circulation of one million, will be published three times a year and will be available for free in Zellers stores across Canada. The magazine will be produced by Today's Parent.
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