BRANSELITE TO INCREASE ROYAL DOULTON DISTRIBUTION
By Adnews Staff
Brandselite International Corp. of Toronto will expand the distribution of its Royal Doulton Fine Fragrance collection beginning in the fall. The is currently available in 130 specialty retail locations in Canada, the U.S. and the United Kingdom. By the end of the year, Royal Doulton Fine Fragrance will be available in over 300 specialty boutiques throughout North America. In addition, it will be sold in the Caribbean and South America. In Canada, Brandselite will relaunch an ad campaign for the brand in the fall, but hasn't confirmed yet what media it will use. When Royal Doulton Fine Fragrance was introduced last spring, it was promoted using magazine and TV ads created by Palmer Jarvis DDB of Vancouver. During the Christmas season, Branselite plans to add products to the line including scented doulton candles, scented notepaper, crystal tree ornaments and candle holders. Next spring, the line will also include bath items. Brandselite distributes liquor, fragrances, cosmetics and luxury items to the travel retail industry.