CLICKTHROUGH GOES NORTH AMERICAN
By Adnews Staff
Toronto-based ClickThrough Interactive has teamed up with 24/7 Media of New York to offer North American Web sites to Canadian advertisers. Under the deal, ClickThrough has the exclusive right to sell 24/7 Web sites in Canada, and 24/7 has the rights to sell ClickThrough Web sites in the U.S. The 24/7 Media network includes more than 800 brand name sites including Rolling Stone, Reader's Digest, Better Homes & Gardens, Jokes.com, Comedy Central, Doonsbury, AT&T Worldnet, Multi-Player Games Network, Reuters News Network and Realtor.com. In addition, 24/7 represents over 2,000 small to medium-sized Web sites. Up to 10% of 24/7's audience is Canadian. ClickThrough's network of sites includes Canada NewsWire, the Life Network, The Weather Network and toronto.com.