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HONDA GETS CONSUMERS READY FOR GRASS-CUTTING SEASON

Promanad Communications of Toronto has been busy over the past month. The agency has launched two TV campaigns for Honda Canada, one focuses on Honda lawnmowers, while the other features Honda boat motors. The lawnmower campaign tells consumers that Honda lawnmowers are as reliable as Honda cars. The boat motor ad focuses on boating as being a relaxing activity.

Separately, Promanad introduced a campaign late last month promoting Firestone's FT70c Grip tire. The campaign uses TV and newspaper ads, as well as point-of-sale material. The ads focus on the performance and reliability of the tire.

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