PATTISON CHANGES NAME
By Adnews Staff
Pattison Out-of-Home Media of Toronto has renamed the company and is now operating all of its firms under one name. The company is now known as Pattison Outdoor. The other agencies operating under this name are: Gould Outdoor, Hook Outdoor, Merchant Media, Publicite Metrobus and Seaboard Advertising. To promote the new name, Pattison launched a national PR and print campaign created by OK&D Marketing Communications of Hamilton, Ont. OK&D also developed a new logo and corporate identity for Pattison.
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