POLAROID RETURNS TO BLACK AND WHITE
By Adnews Staff
Polaroid Canada of Toronto has brought back black and white film, but with 21st century capabilities. Called 600 Black-and-White Instant Film, the product offers an image quality that can be scanned and published on the Internet. The instant film develops in a minute and is targeted to professional photographers and serious hobbyists. Polaroid officials were unavailable to comment on advertising plans for the film. Advertising for Polaroid is created by BBDO Canada of Toronto.
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